How Does A Car Dealership Benefit From Photo Editing?
How Does A Car Dealership Benefit From Photo Editing?
Car dealers need to provide a lot of well-done photos of their vehicles for sale; that’s why they can benefit a lot from photo editing. In this post, we are going to list the benefits of photo editing to car dealerships.
Whether you’ve noticed it or not, you’ve seen car commercials at least once in your life. No matter if it’s a TV or print, all these ads are always made with expensive productions, which cost advertisers an enormous time to brainstorm. It’s a good thing that car dealers need not shell out a lot of cash to produce an ad or a listing. Especially in this Internet age, all you need to do is take some good photos of your vehicles for sale, write down the specs, and upload it on your website for everyone to see.
However, it’s not that easy as it seems.
Apart from making the most persuasive copy for each of your vehicles, you also need to make sure that the photos are presentable enough. Good images make prospect buyers take a second look. Fortunately, you don’t need expensive equipment and unique set-ups to give your cars a close-up. All you need is a reliable camera and some necessary photo editing skills so your car dealership can benefit from these.
Let’s put this in a digital perspective; most people who buy or plan to buy a car then go to the Internet for some guidance. In fact, according to ThinkWithGoogle, 92% of people buying cars do their research online first before making the sale. In addition, those looking for used vehicles rely more on the facts and information they gathered on the Internet. These facts only show that online engagement gets higher and higher each year, something that car dealerships should take advantage of.
Naturally, businesses go to where the market is. Since most car buyers go to the Internet to do research, it is only standard for car dealerships to set up shop online. And when this gets congested, dealerships need to find a way to attract customers to check on their vehicle listings. There are many ways to get a prospective customer’s attention online. Still, one effective way is to show amazing-looking photos of your vehicles. If your car looks sleek, shiny, and well-lit that it pops out, then it has a better chance of getting sold.
“Don’t judge a book by its cover”is a bit of sage advice, but that’s not the case when it comes to selling cars through photos. When we talk about online shopping, people need visuals to create a decision whether they’re going to go for a sale or not. In short, good vehicle photos will make or break you, thus making good photos a vital component for your online car dealership experience.
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Automotive Photo Editing For Your Car Dealership Benefits
We mentioned that we shouldn’t judge a book by its cover. Customers don’t have many options when looking for something to buy, primarily when they rely on print ads or the Internet. When they visit your website, and your car photos look dull or mediocre, chances are they’re going to look for another site to check out. To prevent that from happening, you need to make your listing photos look more professional, and a car photo editing supplier can help you with that. Below are some of the most essential Car Dealership Benefits from a car photo editing supplier.
Great Photos Give Your Business The Competitive Edge
When your car photos stand out, then you’re already a step ahead of your competitors. As stated, nobody wants a generic image, especially for those who are looking for something to buy. Photos that underwent professional editing look stunning and professional, making customers look for more. And when they’re impressed with what they see, chances are they’re going to contact you to inquire about the vehicle.
Photo Editing Makes Your Vehicles Easier To Sell
As we all know, cars are pretty hard to sell. And when you do it online, the challenge becomes more difficult because the sales team is not around to explain. Photo editing will make your vehicles more striking than ever through the help of color correcting and lighting effects. This way, even if the buyers don’t see the cars in person, they will have a more enhanced idea of how the vehicles would look like once they purchased them. However, there are rules to follow when editing images, which will be discussed later on.
A Better Chance To Show Your Great Service
Better imagery gives you the boost you need to attract the public’s attention. But bear in mind that good images can only go a long way. You can have the best-looking vehicle images on the entire planet. Still, when you have very lousy customer service, then it won’t do you right. The good thing about well-edited photos is that it’s a stepping stone for your business to provide your customers’ best service. When you have great images and outstanding customer service, customers can quickly tell you’re taking your business seriously.
Customers Can Get Acquainted With You And Your Business
Photo editing can give your dealership an advantage by making your vehicle images look better and sales-worthy. However, the benefits of photo editing for your car dealership are not just limited to vehicles. If you have an ‘About Us’ page on your website, chances are your staff’s photos are in there. You can enhance your colleague’s profiles by editing their photos to make them look brighter and more inviting. Most customers would love to know the people behind the business, so it’s always pivotal that you always put one foot forward, even on the Internet.
Photo Editing Is Cost-Effective
When it comes to photos for your car dealership, you have three options. You can either hire a professional photographer, buy cameras and equipment, or just have the images edited. According to Snappr, hiring a professional automotive photographer costs around $301 for an hour’s worth of shoot. Add three more hours to that, and it will cost you $841. Just imagine how much you’re going to spend if it’s a day’s worth of work. On the other hand, purchasing a camera and other equipment such as lighting fixtures and lenses can cost you even more.
If you want to have fantastic car photos for your listing without burning your pocket, then editing images can help you save a lot of money. You don’t need to hire a photographer or purchase equipment. All you need is a good camera phone, your sturdy hands, and an editing app or two. Most of these apps are easy to use, that you don’t need to read too much on basic photo editing. However, if you have some extra money to spare or don’t have time to edit, you can always hire a car photo editor who can work on the images.
Critical Things To Consider
Now that you know how a car dealership benefits from photo editing, there are still some essential things to be aware of. Although photo editing can help your business gain more customers by way of exceptional images, there are times we tend to abuse it without knowing. And when we go way over the supposed limits, photo editing may work against your goals. That’s why it’s essential to not take these warnings lightly.
Edit Photos With Care
Yes, your car dealership can benefit from photo editing, but there’s such a thing called too much. Photo editing can be a fun activity that sometimes people tend to go overboard with it. There are times when the colors of the images are too vibrant or underwhelming that, in turn, can turn customers off. So when you do photo editing, it’s best if we keep it to a minimum. Make the car pop out, but not too much it’s going to blind the viewers.
It’s not surprising that cars for sale, specifically used ones, may have some imperfections here and there. Dents, scratches, and stains are among the flaws you may find in vehicles being sold online. When your cars have those, it may be tempting to erase these flaws when editing. This is something that you should avoid doing. You have to ensure that your customers are getting the vehicle how they have seen it online or in print. Also, this way, you can avoid disappointments, bad reviews, and/or getting sued.
Provide Compelling Vehicle Condition Report
Better car images through photo editing can benefit yourcar dealership in so many ways. But that’s only half the battle. When the images come without detailed information about the vehicle, customers won’t be interested at all. That’s why when you put your cars into an inventory listing or directory, make sure that they are accompanied with their respective information. Also, make sure that the information you provide is accurate and up-to-date. That way, customers would know what to expect with the vehicle. They can make an intelligent decision on their purchase. You can have this information automated by using software that provides vehicle condition reports, among other things.
Nowadays, people shop with their eyes. This is the reason why good visuals are so important, especially for big purchases such as cars. When you know the basics of photo editing, your car dealership can reap its benefits. Through automotive photo editing, you would save money, gain more attention, and provide better services to your customers.
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